MARKET RESEARCH or MARKETING RESEARCH
Marketing research involves the comprehensive but systematic design, collection and recording, analysis and interpretation and reporting of data that are important to any given marketing situation of any business or organization. Market research is often used interchangeably with marketing research by people however there is difference between market research and marketing research. Market research involves research about markets( i.e research about the actual or potential buyers of products or services) while marketing research deals with research about the marketing process (research about how, when and medium to create and capture value from new and existing customers). Marketing research is very important for new and existing businesses. It is the first thing that must be carried in ascertaining the viability and profitability of any new business venture. While for already existing business, marketing research is useful in finding marketing solution to existing marketing problems especially if the marketing objectives of such an organization or business is not yielding the expected marketing results. No business can actually have a good marketing return on investment without a timely, handy and effective marketing plan which is only an aspect of a business plan. One importance of a marketing research is that without a marketing research there won’t be a marketing plan which is instrumental for marketing any product or service in terms of implementation of marketing strategies in meeting the marketing objectives of any business or organization.
Marketing research can be based on quality hence called qualitative marketing research or quantity hence called quantitative marketing research. It also involve product testing or service testing. A marketing research conducted online is called online marketing research or internet marketing research. An exploratory marketing research collects preliminary data aimed at defining problems and suggest hypotheses. A descriptive marketing research as the name suggests describes marketing problems with regards to market potential for a product or service which considers geographics, demographics and pyschographics that highlights the altitudes of existing and new costumers. A causal marketing research is a type of market research that primarily test hypotheses about the relationship between cause and effect.
There are different approaches in carrying out a marketing research. It can be observational research, ethnographic research, survey research, experimental research, focus group interviews, online focus group, behavioural targeting research and online marketing research. It should be noted that all these research approaches have their pros and cons.
Agriculture Marketing Research, Agricultural Marketing Research or Marketing Research in Agriculture
Agricultural marketing research or agriculture marketing research is very important for agriculture business or agribusiness be it a new or existing agricultural business. Since agriculture involves plant and animal, it becomes imperative doing agriculture product marketing research such as plant marketing research and animal marketing research. For those in agriculture equipment and machinery marketing and agriculture chemical marketing it is recommended to do agriculture equipment marketing research, agriculture machinery marketing research and even agriculture chemical marketing research. In terms of agriculture service marketing it is expect to carry out agriculture service marketing research.
Oil and Gas Marketing Research or Marketing Research in Oil and Gas
To attain success in oil and gas marketing, it is recommended to carry out oil and gas marketing research. Oil and gas marketing research can be oil and gas product marketing research such as petroleum product marketing research, gas marketing research, oil and gas equipment and machinery marketing research and oil and gas service marketing research.
Petrochemical Marketing Research or Marketing Research in Petrochemical
In petrochemical marketing, it is recommended to carry out petrochemical marketing research involving petrochemical equipment marketing research, petrochemical machinery marketing research and petrochemical service marketing.
Mining / Mineral Marketing Research or Marketing Research in Mining / Marketing Research in Mineral
The mining industry is involved in mining of minerals while the marketing department of mining sectors are involved in mineral marketing. In order to successfully mine minerals and market minerals it is paramount to carry out mining research and mineral marketing research which involves marketing mineral research, mining equipment and machinery marketing research or mineral equipment and machinery marketing research and mining service marketing research or mineral service marketing research.
Gemstone Marketing Research or Marketing Research in Gemstone
A gemstone is a typical mineral used in making gems and other products. Thus, most gemstones are minerals but not all minerals are gemstones. In order to for gemstone marketing to be successful there is need for carrying out gemstone marketing research which includes marketing research for gemstones, gemstone equipment and machinery marketing research and gemstone service marketing research.
Metal Marketing Research or Marketing Research in Metal
The metal industry or metallurgy industry is involved in the production of metals while its marketing department is responsible for the marketing of metals. There are two types of metals which are ferrous metals and non-ferrous metals. To successfully market metals, metal equipment and machinery and metal services, there is need to carry out a comprehensive metal marketing research, metal equipment and machinery marketing research and metal service marketing research.
Alloy Marketing Research or Marketing Research in Alloy
The alloy industry is more or less dependent on the metal industry and non-metal industry since alloy is a combination of at least one metal and non-metal(s). Alloy marketing can be successfully done by carrying out alloy marketing research which involves marketing research for alloys, alloy equipment and machinery marketing research and alloy service marketing research.
Energy and Power Marketing Research or Marketing Research in Energy and Power
The energy industry involves both renewable energy and non-renewable energy which are needed for the power industry. Thus power sector more or less depends on the energy sector. This implies for instance that without solar energy there won’t be solar power. In order to be successful in energy marketing and power marketing it is important to carry out energy marketing research, power marketing research, energy equipment and machinery marketing research, power equipment and machinery marketing research, energy service marketing research and power service marketing research.
Marketing is creating and building awareness for products or services to satisfy the needs and wants of those that need them so as to capture value from customers in form of increased sales, market share and profit due to increased brand loyalty or customer loyalty and retention giving rise to customer equity. Marketing involves relationship-building between marketers and consumers. Hence, we can say that marketing is building and creating profitable customer relationship. The bottom line of marketing is to provide value for customers while capturing value from customers in return. Effective marketing employs marketing strategies in achieving marketing objectives. Marketing is expensive especially for startups since people will only patronize products and services they newly or already know. Marketing depends on the effective application of the marketing mix which is a marketing tool that talks about the product, place, price and promotion. These are called the four (4) marketing P’s or 4 P’s in marketing. Promotion as one of the aspects of marketing mix includes advertising, personal selling, sales promotion and public relation. Marketing begins with market segmentation, market targeting, positioning and differentiation.
Market segmentation is the division of a market into distinct groups of buyers having different needs, wants and characteristics that may require separate products or marketing programmes.
Market targeting involves analyzing and evaluating the attractiveness of one or more segments and then choosing one or more of the segments to target in order to serve them.
Market positioning deals with systemically arranging for a product or service to occupy clear, distinctive and desirable place in the minds of customers such that they will always choose your products or services instead of the products and services of your competitors.
Market differentiation deals with how a product or service is unique or different from competing products and services with the aim of creating better value for customers and so forms part of the competitive advantages over competitors.
The marketing process recognizes the role and importance of marketing analysis, market planning, marketing implementation and marketing controls.
Types of Marketing
On this context there are three (3) types of marketing which are offline marketing, online marketing also called internet marketing or digital marketing and mobile marketing.
Offline marketing can be referred to as traditional marketing. Offline marketing involves the use of mass media like a radio, television, newspaper and magazine. Offline marketing also includes the use of flyers, posters, stinkers, complementary cards or business cards.
Online marketing, internet marketing or digital marketing is marketing using websites, blogs, social media hence called social media marketing and use of email hence called email marketing. Social media marketing involves the use of social networking platforms like facebook, twitter, linkedin, forums and other too numerous to mention social platforms. Marketing using websites includes search engine optimization (SEO) and search engine marketing(SEM).
Mobile marketing involves marketing using mobile phones. The evolution of different smart phones such as iPhones, androids, blackberry and window phones has made mobile marketing an effecting marketing media since mobile phones are portable and handy. Besides, it is more or less an habit that some people are always with their phones and so can’t do away with their phones. Mobile marketing is made possible by the services provided by telecommunication industry.
Agriculture Marketing, Agricultural Marketing or Marketing in Agriculture Industry
Agricultural marketing or agriculture marketing is very important for agriculture business or agribusiness be it a new or existing agricultural business. Since agriculture involves plant and animal, it becomes imperative doing agriculture product marketing such as plant marketing and animal marketing. It also includes agriculture equipment marketing, agriculture machinery marketing, agriculture chemical marketing such as fertilizers and pesticides and agriculture service marketing.
Oil and Gas Marketing or Marketing in Oil and Gas Industry
Oil and gas marketing includes petroleum marketing or crude oil marketing, oil and gas product marketing such as petroleum product marketing( gasoline, kerosene, diesel, lubricants, etc), gas marketing (compressed natural gas and liquefied petroleum gas), oil and gas equipment marketing, oil and gas machinery marketing and oil and gas service marketing.
Petrochemical Marketing or Marketing in Petrochemical Industry
Petrochemical marketing involves marketing petrochemicals, marketing petrochemical derivatives, petrochemical equipment marketing, petrochemical machinery marketing and petrochemical service marketing.
Gemstone Marketing or Marketing in Gemstone Industry
Gemstone industry marketing includes gemstone marketing, gemstone equipment marketing, gemstone machinery marketing and gemstone service marketing.
Metal Marketing or Marketing in Metal Industry
Metal industry marketing or metallurgy industry marketing is involves metal marketing, metal equipment marketing and metal machinery marketing and metal service marketing.
Alloy Marketing or Marketing in Alloy Industry
Alloy industry marketing involves alloy marketing, alloy equipment marketing, alloy machinery marketing and alloy service marketing.
Energy and Power Marketing or Marketing in Energy and Power Industry
Energy industry marketing involves both renewable energy marketing and non-renewable energy marketing which are needed for the power industry marketing. Thus the energy industry marketing and power industry marketing includes energy marketing, power marketing, energy equipment marketing, energy machinery marketing, power equipment marketing, power machinery marketing, energy service marketing and power service marketing.
A marketing plan is simply a plan that serves as a point of reference or guide in carrying out marketing. Marketing plan is an aspect of a business plan. It is the information gathered through primary data or secondary data in a marketing research that is used in preparing a marketing plan. The contents of a marketing plan includes executive summary, current marketing situation, threats and opportunities, objectives and issues, marketing strategies, action programmes, budgets and controls.
Agriculture Marketing Plan or Marketing Plan for Agriculture Business
Agriculture marketing plan is a marketing plan for agriculture business or agribusiness marketing. It is an aspect of agricultural business plan.
Oil and Gas Marketing Plan or Marketing Plan for Oil and Gas Business
Oil and gas marketing plan is a marketing plan for oil and gas business. It is an aspect of oil and gas business plan.
Petrochemical Marketing Plan or Marketing Plan for Petrochemical Business
This is a marketing plan for petrochemical business. It is one of the components of petrochemical business plan.
Mining Business Marketing Plan / Mineral Business Marketing Plan or Marketing Plan for Mining Business / Marketing Plan for Mineral Business.
This is a marketing plan for mining business or a marketing plan for mineral business. It is one of the necessary subject matter a mining business plan or mineral business plan.
Gemstone Marketing Plan or Marketing Plan for Gemstone Business
This is a marketing plan for gemstone business. It is one of the components of gemstone business plan.
Metal Marketing Plan or Marketing Plan for Metal Business
It is a marketing plan for metal business. It is one of the components of metal business plan.
Alloy Marketing Plan or Marketing Plan for Alloy Business
This is a marketing plan for alloy business. It is part of metal business plan.
Energy Marketing Plan or Marketing Plan for Energy Business / Power Marketing Plan or Marketing Plan for Power Business.
This is a marketing plan for energy business or power business. It forms part of energy business plan or power business plan.
In summary, promotion is an aspect of marketing and marketing research is also an aspect of marketing. Without marketing research a marketing plan for marketing cannot be prepared. Due to our interest in agriculture, oil and gas, petrochemical, mining / mineral, gemstone, metal, alloy and energy/power industry the classify24 team network is pleased to formally announce its premium marketing research, marketing and marketing plan services in these sectors. Classify24 is an innovative, convenient and reliable platform to find and list offers in agriculture, oil and gas, petrochemical, mining / mineral, gemstone, metal, alloy and energy/power because the classify24 team combines search engine marketing, social media marketing, mobile marketing and email marketing for offers in these sectors and thus offer agriculture marketing, oil and gas marketing, petrochemical marketing, mining / mineral marketing, gemstone marketing, metal marketing, alloy marketing and energy / power marketing, agriculture marketing research, oil and gas marketing research, petrochemical marketing research, mining / mineral marketing research, gemstone marketing research, metal marketing research, alloy marketing research and energy / power marketing research. Besides, classify24 also through its network offers services like agriculture marketing plan, oil and gas marketing plan, petrochemical marketing plan, mining / mineral marketing plan, gemstone marketing plan, metal marketing plan, alloy marketing plan and energy / power marketing plan.
Apart from other classify24’s premium services, you can find and list offers in agriculture, oil and gas, petrochemical, mining / mineral, gemstone, metal, alloy and energy/power by submitting offers at classify24 here.
N.B: Should you need a timely, reliable and affordable marketing research, marketing and marketing plan writing service contact classify24 here.